About us

The Histony of De Miclén Trading company has been dated from 1965, when the production and sale of ,,Demiclén“ cosmetics  started in former Czechoslovakia.

In 1998  after break up of Czechoslovakia the company was privatized and took over the name ,,de Miclén Trading s.r.o.“

In 2005 company changed its ownership to  Czech shareholders and since then developed new brand ,,Miléne” in cosmetics and hygiene  frame of reference, like  wet wipes, toilet and liquid soaps, shampoos, toothbrushes.

Our company key expertise is in categories of wet wipes, kids  and male cosmetics, protection creams, toilet and liquid soaps, hair care, toothbrushes,  home care and cleaning products, air fresheners.

Our  motto, since company foundation,  is  to serve   customers with the highest   quality  products within drug-store range.

Newly launched products , like FREDY, PURE and GREEN SHIELDS have reached highest penetration in markets and consumer preferences within their categories.

Our management team is constantly looking for new opportunities in portfolio improvements   utilizing  new technologies,  innovations, market and consumer trends. 

Our company imports  and supply products within  drug-store range. 

Our company provide for partners  complete  logistic services and outsourcing distribution within Czech markets .